An Definition Of Public Relations - 1322 Words

Introduction Public relations today is a complex profession practiced by hundreds of thousands of people around the world. Some public relations professionals are employed by a single organization. Others work for public relations firms that have many organizations as clients. Public relations people work for businesses, government agencies, professional and trade associations, nonprofit charities, schools and universities, hospitals, hotels, and many more types of industries. Unlike the practice of other professional fields, such as law and medicine, there are no regulations, but there is great responsibility Defining Public Relations For many decades both PR academics and practitioners have struggled to construct a single definition of what public relations actually are. In 1976, Rex Harlow made a bold attempt to summarize just what public relations are. Harlow started by identifying and analyzing as many definitions of public relations as he could. He ended up examining 472 definitions that had been put forth by other academics, practitioners and scholars since the early days of the twentieth century and interviewing nearly 100 current professionals. Out of that impressive research Harlow combined their common elements to produce the first global definition of public relations, quoted below: â€Å"Public Relations is the distinctive management function which helps establish and maintain mutual lines of communication, understanding, acceptance and co-operation between anShow MoreRelatedThe Definition Of Public Relations Essay1344 Words   |  6 PagesDeconstructing the PRINZ definition of Public Relations Public Relations in New Zealand is widely useful, practised and builds up an organisation’s relationships with its publics. PR in short, is essentially about communication and relationship building. PRINZ [Public Relations Institute of New Zealand] (2009) defines PR as â€Å"The deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its publics.† This essay will deconstruct and criticallyRead MoreEssay on Defining Public Relations983 Words   |  4 PagesAbstract The field of Public Relations is comprised of so many different functions, as well as conformable and applicable to a vast array of organizational settings and publics. Public Relations professionals cannot possibly commit to being proficient in all areas of required intellectual capacity, and so specialize according to their intrinsic skills. In the following essay, I will attempt to define Public Relations based on my own interpretation of the assigned reading, as well as other outsideRead MoreThe Public Relations Institute Of New Zealand Essay1435 Words   |  6 PagesPRINZ - the Public Relations Institute of New Zealand - defines Public Relations (PR) as â€Å"The deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its target audiences.† In this essay I will critically assess PRINZ’s definition of PR through deconstructing the definitions into sections in relation to relevant PR theory such as the excellence theory, relationship management and the systems theory. The major part of the PRINZ quote thatRead MorePublic Relations Institute Of New Zealand Essay1495 Words   |  6 PagesThe Public Relations Institute of New Zealand (PRiNZ) describes Public Relations as this: â€Å"PR should be defined as deliberate, planned and sustained effort to establish and maintain mutual understanding and excellent communication between an organisation and its publics.â€Å" In order to wholly understand the reasoning of this elaborate definition it is best refined into three sections. This essay hereby endeavours to critically examine the PRiNZ definition of Public Relations against various modelsRead MorePublic Relations, Advertisement, And Marketing1014 Words   |  5 Pagesbetween public relations, advertisement, and marketing. They are very different and each has distinct characteristics that define their roles in the workforce. When public relations, marketing, and advertisement are used together they can be used to form a very successful plan if used to their full advantages. Worldwide, people aren’t sure what public relations role is in the workplace. Public relations is a planned communication that builds relationships between organizations (What is Public Relations)Read MoreEthics Of The International Federation Of Accountants1614 Words   |  7 Pagesbroad concept that everybody is somewhat familiar with but that still lacks some precise definition. Nonetheless public interest can generally be described as involving matters that are likely to affect a great number of people and that in turn people might want to know about. A more precise definition can actually be found in the statement of the International Federation of Accountants (2012: 2) who specify publics as â€Å"the widest possible scope of societyâ€Å" which include „individuals and groups sharingRead MoreRole Of A Business Relations ( Pr )1216 Words   |  5 PagesResearch paper : Public Relations The role of BA in Public Relations (PR) is to build, promote and preserve the good image of companies or institutions to internal stakeholders and external. For this, it sets the strategy and executes communication projects, transmitting the values, objectives and actions of the organization. His work turns to the external public (customers, suppliers and government officials) and for the internal (employees). Create programs of integration with the community andRead MorePublic Relations Institute Of New Zealand Essay1485 Words   |  6 PagesThis essay will deconstruct and critically assess the Public Relations Institute of New Zealand’s (PRINZ) definition of public relations. PRINZ defines public relations as: â€Å"The deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation and its target audiences† To deconstruct the definition of public relations this essay must define and explain the key concepts, referring to theory and scholarly material. This essay will refer to the excellenceRead MoreThe Key Concepts Of Public Relations Essay1570 Words   |  7 Pagesabout Public Relations because the practice is constantly changing and adapting to the new ways of the world. PRINZ (Public Relations Institute of New Zealand) defines Public Relations as: â€Å"The deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its target audiences†. Through out this essay I will be deconstructing and critically assessing this definition through clearly defining and explaining the key concepts of public relations, andRead MoreEssay on Public Relations1312 Words   |  6 PagesPublic sentiment is everything. With public sentiment, nothing can fail; without it, nothing can succeed. - Abraham Lincoln - Fundamentally, public relation is relations with publics. (Public Relations Writing, 2000, p.10) The publics can be any group of people that shares a common interest. Through communication in different ways organizations want to establish, develop and maintain a positive relationship with different groups. This is just a basic definition of public relation but in