Essay --

The American College of Sports Medicine’s fitness trend survey for 2011 consisted of information from the health and fitness industry as well as the opinions of professionals who currently worked in the field. The survey encouraged its respondents to make the important distinction between a â€Å"fad† and a â€Å"trend† (Thompson, 2010). This survey consists of trends rather than fads a trend is a long term change in the way people behave. A fad on the other hand is a short term fashion that is taken up with strong feeling of active interest but only for a brief period. Trying out new exercise techniques and fitness programs can encourage and motivate people to engage in physical activity. The ACSM conducted its first fitness survey in 2006 for the predicted trends of 2007 this was the earliest effort in developing a systematic way to predict the future of the health and fitness industry (Thompson, 2010). There were three consecutive surveys conducted to identify fitness trends for the year 2008, 2009 and 2010. The surveys measured health and fitness trends in various sectors of the industry which consisted of commercial (for-profit), clinical (medical fitness), community (not-for-profit) and corporate sectors (Thompson, 2010). The 2011 survey consisted of 31 feasible trends which was six lesser than the previous 2010 survey. The number was fewer because the respondents complained about the length of the survey. The 31 items were designed using a Likert-type scale ranging from 1-10 the low score of 1 (less likely to be a trend) and 10 (most likely to be a trend) (Thompson, 2010). The initial step in this analysis was to gather all of the responses and place them in order from the most crowd-pleasing trend to the least popular trend. The r... ...ed due to cost. Programs that were considered costly such as Pilates and indoor cycling are no longer in the top 20. The results of the 2014 survey predicts that more people will be engaging in high-intensity interval training (HIT) this was the trend’s debut year. This was offered as a potential trend in previous surveys but never made it to the top 20. This trend is more appealing to consumers because it takes less time allowing people to engage in other daily responsibilities. Another cost-effective trend also making its debut in the survey is body weight training which uses very little equipment which helps to keep cost down. Consumers are also engaging in group personal training which consists of two or more people being trained by one person trainer in order save money. Based on these predictions the new trend for fitness consumers is to save time and money.